COVID-19 pandemic requires fresh thinking for fall “travel.”
A rite of passage for many higher ed pros, travel has been a cornerstone of the college recruitment process for decades. Whether a fresh graduate in their first job or a seasoned admissions professional, high schools and community colleges across the country have welcomed fall college visitors with open arms.
Of course, thanks to digital channels, a lot has changed over the last 10+ years. Most significantly, the college search and choice process no longer begins when a senior hits their final year of high school.