Admissions Visits During Omicron

Gil Rogers, executive vice president at PlatformQ Education, said via email that “the biggest challenge facing enrollment managers now is that they are being pulled in two different directions. On one hand they understand the value of digital engagement as a tool in their tool kit. On the other, they are under pressure to return to what their leadership deems ‘normal.’ All while being asked to make up for the Great Resignation. Furthermore, after two years of diminishing returns on attempts to replicate in-person experiences virtually, they are beginning to understand that a hybrid approach is less about virtual events and fairs and more about meaningful content. This is not too dissimilar to pre-pandemic when we understood that the right content at the right time via the right medium is what moves the needle.”