From Student Ambassadors to Brand Ambassadors: Leveraging Gen Z
With a year of virtual engagement trials and triumphs under its belt, the higher education sector now finds itself at a crucial inflection point. Should enrollment and admissions staff shift their focus back to planning in-person engagement, should energy be re-envisioned and altered to a virtual environment, or is the best solution one which incorporates both, creating an entirely new form of engagement? Many enrollment and admissions leaders have debated this question. […]
