Capture Behavioral Intelligence Platform + Conduit
Virtual content and events have become a vital part of enrollment marketing plans. Unlike traditional in-person events and legacy recruitment tactics, virtual content enables immediate insight into conversion and enrollment outcomes.
The data integration between Conduit by PlatformQ Education and the Behavioral Intelligence Platform from Capture allows clients to increase engagement outreach, identify key insights, and prove the ROI of virtual enrollment efforts at the student level.
How it Works:
Audience Identification
Students consuming content or participating in virtual events on Conduit access the platform with a unique identifier known as a QToken. Conduit and Engage automatically link past engagement with prospects (including anonymous website traffic) with identified prospects by leveraging Capture’s proprietary web analytics tracking.
Informative Analytics
Audience engagement with content on Conduit is automatically logged in Engage, enabling your team to incorporate event outcomes into Capture’s key metrics, including:
Engagement Score (CES)
Engagement score gives you the ability to execute agile communications strategies when the visitor is most engaged with your website by calculating one’s level of interest over a 7-day period. With Conduit + Engage, students engaging with your virtual event content (live or on-demand) have this activity reflected in their CES.
Affinity Index (CAI)
Affinity Index uses a proprietary algorithm to produce a real-time score based on a cumulative prospect engagement level on your website since the moment of identification. Virtual events have a unique place in the recruitment process. Conduit + Engage enables your team to include participation and consumption of content into their CAI.
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