PlatformQ Education Introduces QTags; the Virtual Engagement to Marketing Qualification Plug-In for Higher Education
PlatformQ Education today announced its latest enhancement: QTags. With resources getting tighter and tighter on college campuses it is important for enrollment marketers to ensure their investments are getting the greatest ROI. QTags allow Conduit users to integrate their virtual event activity into their CRM and marketing attribution data by incorporating tracking codes from leading third-party tracking platforms within Conduit landing pages and event pages; providing crystal clear visibility into virtual event and continuous engagement programs on overall traffic and audience qualification. […]