Insights – Page 11 – (Legacy) PlatformQ Education

Road Runners, Don’t Zoom.

Posted on July 22, 2022 by

A rite of passage for many higher ed pros, travel has been a cornerstone of the college recruitment process for decades. Whether a fresh graduate in their first job or a seasoned admissions professional, high schools and community colleges across the country have welcomed fall college visitors with open arms.

Of course, thanks to digital channels, a lot has changed over the last 10+ years. Most significantly, the college search and choice process no longer begins when a senior hits their final year of high school. […]

Why Babson College knows the pre-COVID recruitment model is in the past

Posted on July 22, 2022 by

On Friday, March 13, the Babson College Office of Undergraduate Admission sent out decision letters for the Class of 2024. While excited to start engaging our admitted students, we also knew that this was likely the last “normal” thing we would do in this admission cycle. Two days before the college announced that current students would not return to the campus for the rest of the semester due to the escalating threat of the COVID-19 virus. […]

No More Car Naps

Posted on July 8, 2020 by

The challenge for enrollment managers and admissions counselors is figuring out the most efficient and meaningful way to replace these initiatives to best support students, while also not burning out their staff. There is a pressure to “do everything,” which will lead to negative results. […]

Re-Imagining New Student Orientation

Posted on June 30, 2020 by

Like every other institution this past spring, the University of Connecticut had to act quickly to reach and engage their incoming class using virtual tools. In April 2020, UConn hosted “UConn Bound Week”, a virtual event in lieu of their traditional on-campus admitted student programs. […]

PlatformQ Education Once Again Listed in Eduventures’ Annual Tech Landscape

Posted on July 22, 2022 by

Given the COVID-19 situation the technology landscape of higher education technology has never been more important for campus leaders to understand. Recent events shone a spotlight on the importance of the ability for institutions to adapt to changes to modalities of education as well as how students are engaged and supported throughout the process. […]

PlatformQ Education Welcomes New Leaders to Rapidly Growing Team

Posted on July 22, 2022 by

PlatformQ Education, the leader in online engagement strategies and software for higher education, recently added new team members in both operations and leadership to support the rapid growth and adoption of the Conduit online engagement platform. […]

Lights. Camera. Action!

Posted on July 22, 2022 by

Live and recorded virtual events are now a cornerstone of a complete enrollment marketing campaign. With everyone doing them it can be hard to stand out. Or worse, it can be easy to stand out for all of the wrong reasons. A poorly produced and hard to access virtual event can do more harm than good. […]

Moving Your In-Person Admitted Student Day Online

Posted on July 22, 2022 by

Moving your admitted student day from a tried and true day-long event that your team has planned for and executed numerous times to an online program they’ve never done before can be scary. The temptation to just “do a Facebook live” or “host it on our webinar platform” is easy … but the end result ends up being a poorly branded experience that may do more harm than good. […]

What is your coronavirus action plan?

Posted on March 4, 2020 by

From air travel to the economy, the reality is abundantly clear that the COVID-19/Coronavirus outbreak is having real impact on society. Across the news and social media we are seeing and hearing about institutions taking basic steps like educating their students about precautions to going so far as to cancelling international travel trips and study abroad programs. […]

What to do when your amazing yield plan is put on ice

Posted on March 11, 2020 by

It never fails. The best laid plans rarely go off without some type of a hitch.

Imagine a world where you have an amazing event-focused yield campaign that includes a combination of on-campus, regional, and even international events. In a perfect world these events all happen without any challenges keeping students from connecting with your team. […]