If you aren’t keeping up with the sea of changing marketing and data privacy updates, you’re not alone. However, as your partner in virtual engagement, we want to ensure you understand the hurdles you are (or will soon be) facing and — more importantly — prepare you with the unified and easy-to-manage tools to level-up your enrollment efforts. […]
Access Babson is designed to support U.S. high school seniors traditionally underrepresented and/or underserved in higher education including: low income, first generation, rural, African American, Latinx, Native American, or Asian American students and is open to any student committed to creating an equitable and inclusive community. […]
Our trusted friend Merriam-Webster defines a Conduit as a natural or artificial channel through which something (such as a fluid) is conveyed. While we see the value of a Conduit in its capabilities of transferring fluids from one vessel to another, here at PlatformQ Education, we use Conduit, our institutionally-branded platform, to provide equitable access to information for the target audiences of our college and university partners. […]
PlatformQ Education’s Executive Vice President of Client Strategy and Operations, Mallory Willsea, recently made an appearance on the Enrollify podcast to discuss how leading institutions are leveling up their virtual content strategy beyond COVID and what the future needs to look like to make the most of new mediums and team time. Beyond content ideas, she talks event and content marketing and continuous engagement strategies. […]
The COVID-19 pandemic forced admissions and marketing professionals to adapt and evolve more rapidly than we ever have before. Our marketing messaging moved out of the mailbox and inbox into a new frontier. We are now fighting for screen time. While the ability to share, stream and simulcast has never been easier, the pressure is on to ensure that we’re creating content that’s actually worth watching. […]
PlatformQ Education (PQE), the leader in digital strategy development and custom-branded engagement software, and the Consortium of Universities of the Washington Metropolitan Area recently signed an agreement to include the company as a preferred vendor for member institutions. […]
Those in the Prepped category start their college search earlier than any other group, making Prepped students ideal targets for your freshman and sophomore college search outreach. These students usually identify as members of minority groups and typically come from public high schools in rural communities in the northern midwest. […]
The availability and adoption of tools like virtual tours, AI chatbots, digital maps, virtual reality experiences and more exploded since the advent of the COVID-19 pandemic. The challenges facing higher education professionals with the availability of these disparate tools include: ensuring the institution’s brand is represented consistently, fully utilizing behavioral data derived from these platforms, and maximizing the effectiveness of outreach and personnel resources. […]
Those in the Prepped category start their college search earlier than any other group, making Prepped students ideal targets for your freshman and sophomore college search outreach. These students usually identify as members of minority groups and typically come from public high schools in rural communities in the northern midwest. […]
Students and families have changed the way they navigate learning about and deciding on colleges and universities. This shouldn’t surprise anyone, but now admissions offices must adapt to this change in audience expectations while staying current with the changing marketing landscapes and managing their balancing act of engagement through hosting in-person, traditional recruitment efforts and the virtual content we’ve all seen as highly effective and efficient. […]