Salem State made the decision, that instead of just one big event during the high yield season of the spring that they would expand opportunities for admitted students to connect with different offices and departments within Salem State University. From the beginning of March through mid April, with the possibility of expanding the series, Salem State has run their “Visiting with Vikings” admitted student series. […]
It’s gone beyond just recruitment to true engagement. Colleges and Universities are feeling the impact of generational and technological changes that further highlight how a personalized and connected approach must be leveraged to produce yield. […]
How do you create content that is informative, fun, exciting, and authentic, all of which are necessary for engaging virtual events? […]
Leading researchers from Eduventures to EAB agree … virtual engagement is here to stay.
In the not too distant future hybrid approaches will be required to effectively integrate continuous and consistent virtual programming with in-person events in a meaningful way. […]
The journey from inquiry to enrollment is rarely a straight line. Leveraging Conduit for continuous and consistent engagement with Engage, the Behavioral Intelligence Platform, institutions gain unmatched insight into the activity of their prospects and opportunities to support desired next steps with a combination of targeted digital media, virtual content and virtual events. […]
We’ve long known that students change their major multiple times during college. It’s a common admissions counselor talking point when speaking with an undeclared student. I, myself, went through at least 4-5 major changes as an undergrad. There were major/minor shifts and focus area changes, too. Bless my Registrar for helping make that all work. But what does such a large portion of your funnel changing their mind before they enroll mean for your recruitment strategy? […]
No longer can passive comm flows be enough to bring along your audience from Inquiry to Matriculation. Loss of cookies and the granular data they can provide means that attribution modeling is now more difficult than ever. […]
“…every piece of mail she gets is the same. Apparently the virtual presentations are even worse.”
Being the same isn’t inherently bad, but for institutions that benefit from differentiation, brand reinforcement, and positive user experience, it presents a huge missed opportunity to stand out with their prospective students. […]
This year, TAMU-CC utilized their strategic experience coordinating virtual events to bring Island Day to life when families could not come to campus. During virtual events hosted on the Conduit platform, students and families have an opportunity to watch live presentations, student panels, chat with representatives and watch on-demand videos.
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Last year, Morehouse College found themselves needing to run their Admitted Student event virtually at the beginning of the pandemic. This year, through their new partnership with PlatformQ Education, they were able to host this two day event on Conduit with all of the bells and whistles to provide an engaging environment for attendees to learn, ask questions, connect, and prepare to become part of the Morehouse community. […]