Lights. Camera. Action!

Posted on

Live and recorded virtual events are now a cornerstone of a complete enrollment marketing campaign. With everyone doing them it can be hard to stand out. Or worse, it can be easy to stand out for all of the wrong reasons. A poorly produced and hard to access virtual event can do more harm than good. […]

Read More

Moving Your In-Person Admitted Student Day Online

Posted on

Moving your admitted student day from a tried and true day-long event that your team has planned for and executed numerous times to an online program they’ve never done before can be scary. The temptation to just “do a Facebook live” or “host it on our webinar platform” is easy … but the end result ends up being a poorly branded experience that may do more harm than good. […]

Read More

The Top 20 #highered Resolutions for 2020

Posted on

As the calendar begins to turn to “the roaring ’20s” we all start to reflect and think about what we can do to resolve to do better in our personal lives, health, and of course our work. Our team sat down and brainstormed what we think are the 20 things our partners and leading higher […]

Read More

Conduit to TargetX Connector Announced

Posted on

Data delivery via Informatica drives better decisions, faster 12/18/2019 – Needham, MA Leading enrollment managers need the ability to manage and make informed decisions with a complete look at their data. The ability to leverage multiple sources and touch points is paramount in a modern enrollment marketing campaign. PlatformQ Education, the leading developer of continuous […]

Read More

MBA: Making Business Accessible

Posted on

How Babson College hosted an online open house to drive conversion About Babson College An independent, not-for-profit institution, Babson is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the New England Association of Schools and Colleges, and the EFMD Quality Improvement System (EQUIS). In the 2018–2019 academic year, more than 2,350 undergraduate […]

Read More

Yield for Maximum Impact

Posted on

How Stony Brook University Leveraged Virtual Events to Connect with Students About Stony Brook University Stony Brook is one of America’s most dynamic public universities. A center of academic excellence, Stony Brook is an internationally recognized research institution that offers all students a world-class education. Stony Brook is a large, 4-year, public university located in […]

Read More

Talk Data to Me

Posted on

The admissions hype machine has a predictable pattern.

First, we talk about rankings. One side says they don’t matter. Yet, magazine sales and PR machines would demonstrate otherwise. […]

Read More

5 Ways to Maximize Your Student Webinar Attendance

Posted on

Data from RNL reinforces what we already know … students dig video content. By 2020, 80% of internet traffic will be video streaming and 7 out of 10 students (and growing) watch videos from colleges. As a result, hosting online events like webinars will continue to grow in importance as part of a holistic, omnichannel […]

Read More