We’ve long known that students change their major multiple times during college. It’s a common admissions counselor talking point when speaking with an undeclared student. I, myself, went through at least 4-5 major changes as an undergrad. There were major/minor shifts and focus area changes, too. Bless my Registrar for helping make that all work. But what does such a large portion of your funnel changing their mind before they enroll mean for your recruitment strategy? […]
No longer can passive comm flows be enough to bring along your audience from Inquiry to Matriculation. Loss of cookies and the granular data they can provide means that attribution modeling is now more difficult than ever. […]
“…every piece of mail she gets is the same. Apparently the virtual presentations are even worse.”
Being the same isn’t inherently bad, but for institutions that benefit from differentiation, brand reinforcement, and positive user experience, it presents a huge missed opportunity to stand out with their prospective students. […]
This year, TAMU-CC utilized their strategic experience coordinating virtual events to bring Island Day to life when families could not come to campus. During virtual events hosted on the Conduit platform, students and families have an opportunity to watch live presentations, student panels, chat with representatives and watch on-demand videos.
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Last year, Morehouse College found themselves needing to run their Admitted Student event virtually at the beginning of the pandemic. This year, through their new partnership with PlatformQ Education, they were able to host this two day event on Conduit with all of the bells and whistles to provide an engaging environment for attendees to learn, ask questions, connect, and prepare to become part of the Morehouse community. […]
Organizing faculty, current students, and staff is always a challenge for in-person events and trying to coordinate that many presenters for virtual experiences can be an even greater feat. Eckerd used all the tools in their toolbelt to put on a successful event by communicating with their strategy team and connecting their faculty with prospective students who are interested in Marine Sciences. […]
It’s time! PQCast, your new webcasting module in Conduit, is now available for your upcoming events. This email details important next steps for training. Please coordinate with your core virtual event team — anyone who moderates and manages live events. […]
Do you know how much effort it takes to fill out your application? To coordinate with the counseling office to get transcripts sent? For those that still have application fees, you know students do not accidentally pay those without knowing one thing about your school. […]
The way students and schools connect and engage has changed forever. It’s no longer a matter of “if”, but “how” we build a virtual event plan to compliment legacy communication channels and in-person programs. Here are some great insights from leading researchers that showcase the importance of keeping a keen focus on quality virtual event planning. […]
Organizing numerous faculty, current students, and staff is a challenge for in-person events and trying to coordinate that many presenters for virtual experiences can be an even greater feat. NC State took full advantage of the strategy consulting from PlatformQ Education’s team to develop a structure that would be easy and engaging for attendees and presenters. […]