Moving your admitted student day from a tried and true day-long event that your team has planned for and executed numerous times to an online program they’ve never done before can be scary. The temptation to just “do a Facebook live” or “host it on our webinar platform” is easy … but the end result ends up being a poorly branded experience that may do more harm than good. […]
From air travel to the economy, the reality is abundantly clear that the COVID-19/Coronavirus outbreak is having real impact on society. Across the news and social media we are seeing and hearing about institutions taking basic steps like educating their students about precautions to going so far as to cancelling international travel trips and study abroad programs. […]
It never fails. The best laid plans rarely go off without some type of a hitch.
Imagine a world where you have an amazing event-focused yield campaign that includes a combination of on-campus, regional, and even international events. In a perfect world these events all happen without any challenges keeping students from connecting with your team. […]
As the calendar begins to turn to “the roaring ’20s” we all start to reflect and think about what we can do to resolve to do better in our personal lives, health, and of course our work. Our team sat down and brainstormed what we think are the 20 things our partners and leading higher […]
Our top 5 posts of the year The past year has been a transformative one for the way students and schools connect and engage. Leading institutions are catching on and recognizing that in order to stay ahead they need to layer new methods of communicating in to existing web strategies. To help you catch up […]
Insights from latest Eduventures research It likely isn’t a surprise that online learning continues to grow. As student demographics are shifting and colleges are trying to further their reach while being strategic in their budget spend, the competition for online students, and particularly online graduate students, is building. Colleges are creating strategy around expanding their […]
Modern webinars have evolved beyond the capacity of “old school” meeting software platforms We’ve all been on bad webinars. Even with the best presenters, webinars can be derailed because of the limitations of technology. Stop reading if none of these have ever happened to you: The audio of a presenter is choppy or goes in […]
How Babson College hosted an online open house to drive conversion About Babson College An independent, not-for-profit institution, Babson is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the New England Association of Schools and Colleges, and the EFMD Quality Improvement System (EQUIS). In the 2018–2019 academic year, more than 2,350 undergraduate […]
We all know it. We all understand it. And yet, it’s so hard to do. What are we talking about? The common understanding that students want personalized and authentic content at each phase of their college search.
Content marketing can seem hard. This is why so many of us revert back to static drip campaigns and stuffy legacy content. What if I told you that this didn’t have to be the case … that the tools that you need to build high-impact content are already in your toolbox. […]
Recently, our team hosted a webinar with our partners at RNL sharing the latest trends in adult and online learner engagement and how leading institutions are leveraging live streaming and online chat to engage these unique audiences. Topics discussed include: The latest numbers with respect to adult learner engagement and opportunity Key considerations when developing […]