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PlatformQ Education Introduces Strategic Hires Led by New VP of Marketing
PlatformQ Education (PQE), the leader in video-powered engagement for student recruitment and yield, today announces four strategic hires in support of the next phase of the company’s growth and brand evolution. […]
PlatformQ Education Announces Season 2 of HigherEdLive
PlatformQ Education, the leading provider of video-powered engagement solutions for higher education, today announced plans for the relaunch of HigherEdLive. New episodes will begin streaming on June 7, 2022 with 7 episodes planned for this new season. […]
[INFOGRAPHIC] The Dos and Don’ts of Digital Engagement
Excited to produce short and informative video content to support your student recruitment strategies, but not sure where to begin? Director of Client Strategy Hanna Taylor shares her expertise on what to avoid and ways to set yourself up for success. […]
PQE Leadership, Conduit Platform Recognized by EdTech Digest
Finalists and winners for The EdTech Awards 2022 have been announced to a worldwide audience of educators, technologists, students, parents, and policymakers interested in building a better future for learners and leaders in the education and workforce sectors. […]
Connected Engagement
PlatformQ Education, the leading developer on digital engagement strategies and software, and Concept3D, the leader in location driven interactive mapping and virtual tour experiences, today announced a strategic partnership that will provide expanded insights into virtual touring and mapping as well as an enhanced virtual experience for prospective applicants through integration of PlatformQ and Concept3D solutions. […]
Admissions Visits During Omicron
“The biggest challenge facing enrollment managers now is that they are being pulled in two different directions. On one hand, they understand the value of digital engagement as a tool in their tool kit. On the other, they are under pressure to return to what their leadership deems ‘normal.’ All while being asked to make up for the Great Resignation…” […]
PQE Founder Featured in Starter Stories Podcast by Enrollify
Meet Robert Rosenbloom, Founder and CEO of PlatformQ Education.
Robert came from a family of entrepreneurs. His grandfather started his own real estate business after immigrating from Europe and his father also started and ran his own business. […]
The “AHA” Moment: Reimagining Virtual Tours (Part Two)
We all agree that there’s something to be said for the “aha” moment a student experiences when they realize your institution is the one for them. But how can we create that “aha” moment beyond the in-person tour and make it possible in a virtual environment?
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The “AHA” Moment: Reimagining Virtual Tours
“We just have to get them on campus. I know that once they step foot on our campus, they will feel that ‘aha’ moment and know that our school is the one for them.” We have all heard this phrase in one form or another, and many of us have believed it up until the pandemic forced colleges and universities to pivot to virtual options.
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Marketing Changes | Engage Events and Conduit
If you aren’t keeping up with the sea of changing marketing and data privacy updates, you’re not alone. However, as your partner in virtual engagement, we want to ensure you understand the hurdles you are (or will soon be) facing and — more importantly — prepare you with the unified and easy-to-manage tools to level-up your enrollment efforts. […]
Access Babson
Access Babson is designed to support U.S. high school seniors traditionally underrepresented and/or underserved in higher education including: low income, first generation, rural, African American, Latinx, Native American, or Asian American students and is open to any student committed to creating an equitable and inclusive community. […]
Unlocking New Pathways to Boost Engagement
Our trusted friend Merriam-Webster defines a Conduit as a natural or artificial channel through which something (such as a fluid) is conveyed. While we see the value of a Conduit in its capabilities of transferring fluids from one vessel to another, here at PlatformQ Education, we use Conduit, our institutionally-branded platform, to provide equitable access to information for the target audiences of our college and university partners. […]
PQE Executive Vice President Mallory Willsea joins the Enrollify Podcast
PlatformQ Education’s Executive Vice President of Client Strategy and Operations, Mallory Willsea, recently made an appearance on the Enrollify podcast to discuss how leading institutions are leveling up their virtual content strategy beyond COVID and what the future needs to look like to make the most of new mediums and team time. Beyond content ideas, she talks event and content marketing and continuous engagement strategies. […]
The Power of Personas
The COVID-19 pandemic forced admissions and marketing professionals to adapt and evolve more rapidly than we ever have before. Our marketing messaging moved out of the mailbox and inbox into a new frontier. We are now fighting for screen time. While the ability to share, stream and simulcast has never been easier, the pressure is on to ensure that we’re creating content that’s actually worth watching. […]
Consortium of Universities of the Washington Metropolitan Area selects PlatformQ Education as a Preferred Vendor
PlatformQ Education (PQE), the leader in digital strategy development and custom-branded engagement software, and the Consortium of Universities of the Washington Metropolitan Area recently signed an agreement to include the company as a preferred vendor for member institutions. […]
Advocating for the Concerned
Those in the Prepped category start their college search earlier than any other group, making Prepped students ideal targets for your freshman and sophomore college search outreach. These students usually identify as members of minority groups and typically come from public high schools in rural communities in the northern midwest. […]
PlatformQ Education Introduces the Center of Virtual Engagement, Integrated New Student Search
The availability and adoption of tools like virtual tours, AI chatbots, digital maps, virtual reality experiences and more exploded since the advent of the COVID-19 pandemic. The challenges facing higher education professionals with the availability of these disparate tools include: ensuring the institution’s brand is represented consistently, fully utilizing behavioral data derived from these platforms, and maximizing the effectiveness of outreach and personnel resources. […]
Embracing the Stressed
Those in the Prepped category start their college search earlier than any other group, making Prepped students ideal targets for your freshman and sophomore college search outreach. These students usually identify as members of minority groups and typically come from public high schools in rural communities in the northern midwest. […]
Searching for Something New
Students and families have changed the way they navigate learning about and deciding on colleges and universities. This shouldn’t surprise anyone, but now admissions offices must adapt to this change in audience expectations while staying current with the changing marketing landscapes and managing their balancing act of engagement through hosting in-person, traditional recruitment efforts and the virtual content we’ve all seen as highly effective and efficient. […]
Captivating the Prepped
Those in the Prepped category start their college search earlier than any other group, making Prepped students ideal targets for your freshman and sophomore college search outreach. These students usually identify as members of minority groups and typically come from public high schools in rural communities in the northern midwest. […]
PlatformQ Education Introduces the Center of Virtual Engagement, Integrated New Student Search
The availability and adoption of tools like virtual tours, AI chatbots, digital maps, virtual reality experiences and more exploded since the advent of the COVID-19 pandemic. The challenges facing higher education professionals with the availability of these disparate tools include: ensuring the institution’s brand is represented consistently, fully utilizing behavioral data derived from these platforms, and maximizing the effectiveness of outreach and personnel resources. […]
Do not over expand, education sector warned
Speaking with Gil Rogers, from digital firm PlatformQ Education, on Higher Ed Live’s industry discussion feature ‘Fireside Chat’, Napolitano recalled the over expansion in consumer choice by both McDonalds and Starbucks, and reminded institutions that they could connect with students with “limited offerings… because the way you present your offerings is relevant to that buyer”. […]
University of South Dakota Alumni
Creating engaged and connected alumni starts with ensuring they feel those supportive connections BEFORE they leave their educational pursuits at the institution. USD provides live and on-demand virtual experiences for their university community of students, staff, faculty and alumni in a dedicated platform on Conduit to give easy-to-access and easy-to-organize opportunities to stay informed and involved. […]
How One University Is Outsmarting Enrollment Challenges During The Pandemic
As new variants of COVID-19 continue to upend the higher education landscape, colleges and universities are bracing for what could be another year of record enrollment declines. Among the sectors of higher education that have felt these challenges most acutely are regional public four-year universities. In many communities, these institutions provide pathways to upward mobility for students at a range of income levels and backgrounds. But even before the pandemic, there was a growing consensus across higher education that many regional public universities would need to retool and evolve their historic mission of inclusive access to meet changing demographics and regional workforce needs. […]
5 Virtual Strategies to Engage your Prospects this Fall
In the college search process, students expect virtual engagement opportunities now more than ever. Your future class of 2026 will be counting on this and they still may not feel comfortable with, or be able to afford, traveling to your campus. […]
PlatformQ Education Announces New Season of Higher Ed Live
PlatformQ Education, the trusted provider of effective student engagement software and stategies, today announced plans for the relaunch of Higher Ed Live. New episodes will begin streaming on August 19, 2021 with 9 episodes planned for this new season. […]
Association of Presbyterian Colleges and Universities selects PlatformQ Education for Strategic Partnership
PlatformQ Education, the leader in digital strategy development and custom-branded engagement software, and the Association of Presbyterian Colleges and Universities (APCU) today announced a strategic partnership to support APCU members. This partnership will provide APCU-member institutions with access to PlatformQ Education’s industry insights for virtual engagement strategy development as well as opportunities to leverage the market-leading Conduit platform to develop institutionally-branded video streaming and engagement resources for prospective student and alumni engagement. […]
The Inequity of a Single Engagement Stream
Thoughtful engagement planning is a win-win for admissions teams and student audiences alike. Increasing accessibility to information exponentially increases equity in the college search process. Increasing accessibility to information also enables your team to connect with more students from diverse backgrounds and foster meaningful relationships that lead to positive yield outcomes. […]
Insights with Alice and Marie: Back to School COVID-19 Conversations
While vaccines have rolled out across the US and much of the world, COVID-19 concerns and specific institutional requirements continue to be top of mind. Prospective college students, current students, families, staff, and faculty are all eager to stay updated on what their college or university will be like this Fall. […]
Expert-Level Virtual Panels – 4 Tips from the Virtual Event Virtuoso
As you begin your virtual student panel evolution, we want to help you find as much success as possible. By hosting student panels virtually in the same standard format as has been used for in-person sessions, you are missing out on the opportunity to engage your student audience in the authentic and trendy format they so desire. We must work to transform our understanding of student panels and begin to utilize creativity and intention when sharing student experiences. […]
Valencia College Chat: Reaching an International Audience from Orlando
Since March 1st of 2020, the Valencia College International team has seen nearly 125,000 activities derived from their embedded chat widget. These vital connections between prospective students and the staff who serve them builds the relationships that are the backbone of international recruitment efforts. […]
From Student Ambassadors to Brand Ambassadors: Leveraging Gen Z
With a year of virtual engagement trials and triumphs under its belt, the higher education sector now finds itself at a crucial inflection point. Should enrollment and admissions staff shift their focus back to planning in-person engagement, should energy be re-envisioned and altered to a virtual environment, or is the best solution one which incorporates both, creating an entirely new form of engagement? Many enrollment and admissions leaders have debated this question. […]
YOCE | Humboldt’s focus on inclusion and opportunity
With nearly 2,000 tracked activities on their Conduit platform, Humboldt saw impressive student and family engagement. Attendees clicked around to the various presentations that were scheduled, followed links to important information, and chatted with each other and presenters throughout the YOCE Day event. […]
Back to the Future: Building Your Modern Admissions and Enrollment Team
This webcast, featuring some of the most forward-thinking minds in enrollment management, will discuss the makeup of the next generation admissions and enrollment staff; including the tough questions about what attributes will make this team work in a post-pandemic world. […]
Look Inside GW | Weekly Event Series
During the programming of weeks one through four of Inside GW, there were over 2,000 total unique visitors to George Washington University’s Conduit platform. In total, nearly 40,000 activities were tracked on the Conduit platform, from attending events, submitted chats, downloading documents and more! […]
Students get the FULL CSUF Experience
Experience CSUF was a week-long incoming student experience. Attendees were immersed in the university community through interactive live chats, live virtual presentations, on-demand video libraries in Conduit, as well as breakout rooms hosted in Zoom. […]
Join us at INNOVATE 2021
PlatformQ Education will be presenting a session at @CaptureHigherEd’s INNOVATE 2021 on June 16 at 2:45 p.m. During the free virtual conference, our Executive VP, Gil Rogers, will moderate a conversation with enrollment professionals who have successfully enrolled more students by combining Capture’s marketing automation and Conduit. […]
Now on Sale: Your Brand
A Forbes article from late 2020 started making the rounds on higher ed Twitter last week. Essentially, YouTube — a for-profit multimedia platform owned by Google — will play pre-roll advertisements ahead of video content, even for channels that have chosen not to monetize their content, unless a channel meets certain standards for a number of subscribers and views. […]
UC Berkeley Virtual Conference for Early Outreach
The strategy of pivoting this impactful conference to a virtual event and portraying the campus feel during every session, even in the virtual capacity, showcases the diversity, accessibility and support of the UC Berkley community. This was clearly demonstrated through the Post Event Surveys that were completed through Conduit after each session. Over 600 students gave feedback to UC Berkeley and the Puente Conference. When asked how they felt about the event overall, 84.8% of the students rated it “Very Good” or “Excellent”. […]
Visiting With Vikings
Salem State made the decision, that instead of just one big event during the high yield season of the spring that they would expand opportunities for admitted students to connect with different offices and departments within Salem State University. From the beginning of March through mid April, with the possibility of expanding the series, Salem State has run their “Visiting with Vikings” admitted student series. […]
The Evolving Landscape of Student Recruitment
Leading researchers from Eduventures to EAB agree … virtual engagement is here to stay.
In the not too distant future hybrid approaches will be required to effectively integrate continuous and consistent virtual programming with in-person events in a meaningful way. […]
Conduit + Engage = Yield
The journey from inquiry to enrollment is rarely a straight line. Leveraging Conduit for continuous and consistent engagement with Engage, the Behavioral Intelligence Platform, institutions gain unmatched insight into the activity of their prospects and opportunities to support desired next steps with a combination of targeted digital media, virtual content and virtual events. […]
Major Miss
We’ve long known that students change their major multiple times during college. It’s a common admissions counselor talking point when speaking with an undeclared student. I, myself, went through at least 4-5 major changes as an undergrad. There were major/minor shifts and focus area changes, too. Bless my Registrar for helping make that all work. But what does such a large portion of your funnel changing their mind before they enroll mean for your recruitment strategy? […]
What Happens When Everyone Hosts Virtual(ly the Same) Recruitment Events?
“…every piece of mail she gets is the same. Apparently the virtual presentations are even worse.”
Being the same isn’t inherently bad, but for institutions that benefit from differentiation, brand reinforcement, and positive user experience, it presents a huge missed opportunity to stand out with their prospective students. […]
Island Time: Preview Event Despite Poor Weather
This year, TAMU-CC utilized their strategic experience coordinating virtual events to bring Island Day to life when families could not come to campus. During virtual events hosted on the Conduit platform, students and families have an opportunity to watch live presentations, student panels, chat with representatives and watch on-demand videos.
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Welcome to Morehouse | Admitted Students Event
Last year, Morehouse College found themselves needing to run their Admitted Student event virtually at the beginning of the pandemic. This year, through their new partnership with PlatformQ Education, they were able to host this two day event on Conduit with all of the bells and whistles to provide an engaging environment for attendees to learn, ask questions, connect, and prepare to become part of the Morehouse community. […]
PQCast Completes Beta, Unlocks “Bring Your Own Video” Approach to Virtual Engagement
In response to the COVID-19 pandemic, colleges and universities pivoted quickly to incorporate virtual events into a process that traditionally was reliant on in-person interactions. One year later, meeting software like Zoom and Webex are a part of daily life. The Conduit platform has led the digitization of the recruitment and enrollment process by empowering admissions and marketing professionals to build continuous and consistent content in addition to hosting large scale virtual events. […]
So Nice They’ll Do It Twice: Marine Science Preview Event for Eckerd College
Organizing faculty, current students, and staff is always a challenge for in-person events and trying to coordinate that many presenters for virtual experiences can be an even greater feat. Eckerd used all the tools in their toolbelt to put on a successful event by communicating with their strategy team and connecting their faculty with prospective students who are interested in Marine Sciences. […]
The Truth About Stealth
Do you know how much effort it takes to fill out your application? To coordinate with the counseling office to get transcripts sent? For those that still have application fees, you know students do not accidentally pay those without knowing one thing about your school. […]
[INFOGRAPHIC] The Evolving Landscape of Virtual Student Engagement
The way students and schools connect and engage has changed forever. It’s no longer a matter of “if”, but “how” we build a virtual event plan to compliment legacy communication channels and in-person programs. Here are some great insights from leading researchers that showcase the importance of keeping a keen focus on quality virtual event planning. […]
NC State: For the Experience
Organizing numerous faculty, current students, and staff is a challenge for in-person events and trying to coordinate that many presenters for virtual experiences can be an even greater feat. NC State took full advantage of the strategy consulting from PlatformQ Education’s team to develop a structure that would be easy and engaging for attendees and presenters. […]
This is the Way
One of the largest challenges facing streaming providers is the concept of subscriber churn. Because services like Netflix, Disney+, HBO Max, et al. allow subscribers to cancel any time, they run the risk of subscribers simply shutting down the service when they’ve finished bingeing their favorite sitcom or sci-fi series. […]
Senior Day on the Hill
Senior Day on the Hill provided PVAMU information to first year freshman students and their parents with engaging sessions that included: Welcome & Academic Showcase, Housing Virtual Tour, Student Panel, Parent Chat, Student Life Program, and a Marching Storm Performance!
The marching band at PVAMU is a showcase for the institution and the Marching Storm Performance had everyone singing the rest of the day. Not only did the event create a place for students and parents to ask live questions, but the PVAMU team’s energy and enthusiasm was unmistakable and clearly felt by the viewing audience — even through the screen!, PVAMU helped students and families feel excited and accepted, a part of a passionate and welcoming community. […]
Everything Old is New Again
Bay Path and PlatformQ Education built out a branded digital environment specifically for the Signature Scholarship Competition Program and each group had a dedicated subpage and breakout room. Students were able to connect and engage with each other in a strategic and direct way utilizing this format. […]
Engagement Is a Process, Not an Event
In the early days of search — the admissions process of acquiring student lists from standardized tests or survey providers — the process was treated as a routine event. Institutions would secure their list of high school juniors and seniors in October, drop it at the top of their communication flow, and kick off the annual recruitment cycle. […]
Throw Out the Old Recipe
Let me tell you a story about a parent showing their child how to cook the holiday roast beef.
The parent meticulously reviews every step with their child, selects the cut of meat, and how many pounds are needed for their family of six. They explain seasoning the meat and setting it on the counter before cooking. Finally, the parent explains the last step “… cut off the ends of the roast before setting it in the oven to roast.” […]
Spring Forward: Student Recruitment in a Post-Pandemic World
With a year of recruiting in a pandemic under our belts, enrollment leaders have two key challenges; continuing to incorporate virtual engagement at scale while simultaneously planning for a return to in-person programs. Unfortunately, the “when and how” for the latter is still a moving target. […]
Staff Picks: Top Virtual Events of 2020
With 2020 in the rearview mirror we’re taking a quick look back at some of our favorite uses of the Conduit platform to drive continuous and memorable engagement for a variety of student audiences. From student panels to orientations, and everything in between … here’s a quick look back at our staff picks for 2020! […]
PlatformQ Education Acquires Higher Ed Live, Relaunch Coming Spring 2021
PlatformQ Education, the leading developer of online engagement software and strategies, and mStoner, higher education’s premier creative agency, today announced PlatformQ Education’s acquisition of the Higher Ed Live professional development network. […]
PlatformQ Education Introduces Self-Service Webcasting Functionality
PlatformQ Education, the leading provider of virtual engagement software and strategic services, today announced key enhancements to the Conduit webcasting platform ahead of the critical 2021 yield phase of the admissions, recruitment and orientation process. These new features will enable admissions and enrollment leaders to streamline the process of self-scheduling, launching and producing virtual visits and events; ensuring audiences may access the immersive Conduit experience while empowering admissions teams to self-manage events more effectively. […]
3 Creative Approaches to Avoid Prospect Zoom Fatigue
In a post-college fair world it can be easy to fall into the trap of continuous effort with mixed results. Zooming from meeting to meeting or waiting patiently for a “visitor” in a virtual booth took up a lot of time this fall; contributing to double digit declines in inquiries and applications. […]
Strategy, Not Luck – The University of Notre Dame
When the University of Notre Dame sets out to recruit their incoming class, they are keenly aware that the entire family is involved in the process. Parents often have even more questions than their student in learning about an institution and confirming the next steps towards their child’s dream of attending college. This fall, they planned a robust schedule of virtual events that were focused on students and their families. […]
Changing the Open House Game
The University of South Carolina recognized that due to the COVID-19 pandemic their fall open houses, typically a large driver of prospective student interest, historically serving thousands of students from across the nation, would need to be re-imagined for a virtual format for 2020. Additionally, the team wanted to avoid hosting webinars on platforms with bandwidths that might not accommodate their large audiences.The admissions team was seeking a partner to ensure their content met and exceeded student expectations on a platform that was not only reliable but also unique to the institution. […]
SAAS: Showcasing Active Alumni Success
As an institution with a focus on entrepreneurship, Babson has no shortage of alumni success stories to share. This creates a unique opportunity to create meaningful and engaging content for prospective students, while also providing alumni with ways to become involved in the campus community from afar. […]
Bringing the U to You
A University accustomed to needing to cast a wide net during their travel season found themselves, like most other higher education institutions, needing to update their traditional plans for safety and travel restriction reasons. This provided an opportunity to rethink the repetitive admissions information presentations and better utilize the strengths and time of staff while still maximizing outreach and student engagement vital to enrollment metrics. […]
PlatformQ Education Introduces QTags; the Virtual Engagement to Marketing Qualification Plug-In for Higher Education
PlatformQ Education today announced its latest enhancement: QTags. With resources getting tighter and tighter on college campuses it is important for enrollment marketers to ensure their investments are getting the greatest ROI. QTags allow Conduit users to integrate their virtual event activity into their CRM and marketing attribution data by incorporating tracking codes from leading third-party tracking platforms within Conduit landing pages and event pages; providing crystal clear visibility into virtual event and continuous engagement programs on overall traffic and audience qualification. […]
Virtual New Student Orientation with Conduit Workflow
As the COVID-19 pandemic continues to disrupt the way colleges and universities serve incoming students one outcome is becoming more and more likely; new student orientation will (once again) need to happen virtually. Further, even when we return to in-person orientations there will still be ample opportunities to improve new student orientation with a combination of on-demand virtual content ahead of and after in-person experiences. […]
RIP Live Events. Long Live Live Events!
At the height of the COVID-19 pandemic, institutions scrambled to replicate in person events virtually any way they could. Some used Zoom. Some used social media streaming. Many chose to shift their efforts to the Conduit platform for a better end-user experience. But, no matter which way we went, the emphasis for everyone was “live events”. […]
Urgent Fall 2020 Virtual Event Developments
We’re seeing unprecedented usage of Conduit, amazing content and events. Below are some items that will hopefully have a positive impact on your team and your student audience! One thing we have been committed to doing is passing key learnings on to you throughout the recruitment cycle so we can adapt and evolve together with the latest insights. […]
PlatformQ Introduces Conduit to Slate Plug-in, Powered by Underscore
PlatformQ Education, the leading developer of virtual engagement strategies and software and Underscore, the world’s first Slate Platinum Preferred Partner, recently announce a strategic partnership to provide data and reporting integration support, powered by Underscore, to institutions leveraging the Conduit virtual engagement platform.
Today, PlatformQ Education is introducing two new enhancements available to Slate customers utilizing Conduit thanks to our partners at Underscore: […]
The Great Admissions and Enrollment Reset
There’s no doubt that many colleges and universities are facing immediate threats to their financial survival as a result of the COVID-19 pandemic. When Robert Zemsky, a professor at the University of Pennsylvania, stated in his recent book, The College Stress Test, that 10 percent of the nation’s colleges were at risk of closing, his prediction sounded dire enough. Recently, he told ABC News, “We think another 10 percent is at risk because of the virus.” It’s not surprising that throughout the country, colleges and universities are engaged in desperate operations to rescue their 2020-21 enrollments. […]
Underscore and PlatformQ Education Forge Strategic Partnership
PlatformQ Education, the leading developer of virtual engagement strategies and software and Underscore, the world’s first Slate Platinum Preferred Partner, announce a strategic partnership to provide data and reporting integration support, powered by Underscore, to institutions leveraging the Conduit virtual engagement platform. This partnership provides education institutions with seamless access to enhanced webcasting and chat solutions for audience engagement while leveraging the industry-leading Slate CRM platform. […]
[INFOGRAPHIC] Into the Unknown
This spring PlatformQ Education hosted over 2,000 admitted student events on the Conduit platform. Embedded in all of that engagement and interaction are some amazing insights to share. Below is an infographic we put together to summarize some key findings. […]
PlatformQ Education Introduces Conduit Workflow LMS Solution
To better support institutions seeking to develop consistent, secure, and measurable video content for their various constituencies, PlatformQ Education announces Workflow, a new LMS solution. Workflow lives within the Conduit platform and enables colleges and universities to develop personalized video and quiz content for new student orientation, staff training and on-boarding. Progress through the content is tracked at the individual level, maximizing engagement and recall of content by the institution’s audience. To “unlock” the next steps in the process, the audience must view video content in its entirety. Quizzes and tests may be added to the process for enhanced engagement. […]
PQE Vice President Mallory Willsea joins Education Talk Radio
PlatformQ Education’s Vice President of Operations and Strategy, Mallory Willsea, recently made an appearance on Education Talk Radio to discuss the impact of COVID-19 on the recruitment process and to share how colleges and universities are evolving how they reach their prospective student audience with traditional travel-based tactics now off of the table. […]
Road Runners, Don’t Zoom.
A rite of passage for many higher ed pros, travel has been a cornerstone of the college recruitment process for decades. Whether a fresh graduate in their first job or a seasoned admissions professional, high schools and community colleges across the country have welcomed fall college visitors with open arms.
Of course, thanks to digital channels, a lot has changed over the last 10+ years. Most significantly, the college search and choice process no longer begins when a senior hits their final year of high school. […]
Why Babson College knows the pre-COVID recruitment model is in the past
On Friday, March 13, the Babson College Office of Undergraduate Admission sent out decision letters for the Class of 2024. While excited to start engaging our admitted students, we also knew that this was likely the last “normal” thing we would do in this admission cycle. Two days before the college announced that current students would not return to the campus for the rest of the semester due to the escalating threat of the COVID-19 virus. […]
No More Car Naps
The challenge for enrollment managers and admissions counselors is figuring out the most efficient and meaningful way to replace these initiatives to best support students, while also not burning out their staff. There is a pressure to “do everything,” which will lead to negative results. […]
Re-Imagining New Student Orientation
Like every other institution this past spring, the University of Connecticut had to act quickly to reach and engage their incoming class using virtual tools. In April 2020, UConn hosted “UConn Bound Week”, a virtual event in lieu of their traditional on-campus admitted student programs. […]
PlatformQ Education Once Again Listed in Eduventures’ Annual Tech Landscape
Given the COVID-19 situation the technology landscape of higher education technology has never been more important for campus leaders to understand. Recent events shone a spotlight on the importance of the ability for institutions to adapt to changes to modalities of education as well as how students are engaged and supported throughout the process. […]
PlatformQ Education Welcomes New Leaders to Rapidly Growing Team
PlatformQ Education, the leader in online engagement strategies and software for higher education, recently added new team members in both operations and leadership to support the rapid growth and adoption of the Conduit online engagement platform. […]
Lights. Camera. Action!
Live and recorded virtual events are now a cornerstone of a complete enrollment marketing campaign. With everyone doing them it can be hard to stand out. Or worse, it can be easy to stand out for all of the wrong reasons. A poorly produced and hard to access virtual event can do more harm than good. […]
Moving Your In-Person Admitted Student Day Online
Moving your admitted student day from a tried and true day-long event that your team has planned for and executed numerous times to an online program they’ve never done before can be scary. The temptation to just “do a Facebook live” or “host it on our webinar platform” is easy … but the end result ends up being a poorly branded experience that may do more harm than good. […]
What is your coronavirus action plan?
From air travel to the economy, the reality is abundantly clear that the COVID-19/Coronavirus outbreak is having real impact on society. Across the news and social media we are seeing and hearing about institutions taking basic steps like educating their students about precautions to going so far as to cancelling international travel trips and study abroad programs. […]
What to do when your amazing yield plan is put on ice
It never fails. The best laid plans rarely go off without some type of a hitch.
Imagine a world where you have an amazing event-focused yield campaign that includes a combination of on-campus, regional, and even international events. In a perfect world these events all happen without any challenges keeping students from connecting with your team. […]
The Top 20 #highered Resolutions for 2020
As the calendar begins to turn to “the roaring ’20s” we all start to reflect and think about what we can do to resolve to do better in our personal lives, health, and of course our work. Our team sat down and brainstormed what we think are the 20 things our partners and leading higher […]
Conduit to TargetX Connector Announced
Data delivery via Informatica drives better decisions, faster 12/18/2019 – Needham, MA Leading enrollment managers need the ability to manage and make informed decisions with a complete look at their data. The ability to leverage multiple sources and touch points is paramount in a modern enrollment marketing campaign. PlatformQ Education, the leading developer of continuous […]
The 2019 Online Engagement Roundup
Our top 5 posts of the year The past year has been a transformative one for the way students and schools connect and engage. Leading institutions are catching on and recognizing that in order to stay ahead they need to layer new methods of communicating in to existing web strategies. To help you catch up […]
Graduate and Online Enrollment Trends
Insights from latest Eduventures research It likely isn’t a surprise that online learning continues to grow. As student demographics are shifting and colleges are trying to further their reach while being strategic in their budget spend, the competition for online students, and particularly online graduate students, is building. Colleges are creating strategy around expanding their […]
Online Meetings vs. Virtual Events
Modern webinars have evolved beyond the capacity of “old school” meeting software platforms We’ve all been on bad webinars. Even with the best presenters, webinars can be derailed because of the limitations of technology. Stop reading if none of these have ever happened to you: The audio of a presenter is choppy or goes in […]
MBA: Making Business Accessible
How Babson College hosted an online open house to drive conversion About Babson College An independent, not-for-profit institution, Babson is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the New England Association of Schools and Colleges, and the EFMD Quality Improvement System (EQUIS). In the 2018–2019 academic year, more than 2,350 undergraduate […]
5 Insights from the 2019 IIE Open Doors Report
We all know it. We all understand it. And yet, it’s so hard to do. What are we talking about? The common understanding that students want personalized and authentic content at each phase of their college search.
Content marketing can seem hard. This is why so many of us revert back to static drip campaigns and stuffy legacy content. What if I told you that this didn’t have to be the case … that the tools that you need to build high-impact content are already in your toolbox. […]
Leveraging the Latest Technology to Engage Adult Learners
Recently, our team hosted a webinar with our partners at RNL sharing the latest trends in adult and online learner engagement and how leading institutions are leveraging live streaming and online chat to engage these unique audiences. Topics discussed include: The latest numbers with respect to adult learner engagement and opportunity Key considerations when developing […]
FIX your RFI
Research from RNL confirms what we all know: Students don’t like to fill out long forms. In fact, nearly half of high school seniors and over one-third of juniors acknowledge stopping filling out a form because it was too long. Of course, we also know that students want engagement from colleges and universities to be personalized at every turn. […]
Yield for Maximum Impact
How Stony Brook University Leveraged Virtual Events to Connect with Students About Stony Brook University Stony Brook is one of America’s most dynamic public universities. A center of academic excellence, Stony Brook is an internationally recognized research institution that offers all students a world-class education. Stony Brook is a large, 4-year, public university located in […]
5 Ways to Maximize Your Student Webinar Attendance
Data from RNL reinforces what we already know … students dig video content. By 2020, 80% of internet traffic will be video streaming and 7 out of 10 students (and growing) watch videos from colleges. As a result, hosting online events like webinars will continue to grow in importance as part of a holistic, omnichannel […]
Mass Personalization at Scale
How the United States Naval Academy Exceeded Parent and Student Engagement Objectives About the USNA As the undergraduate college of our country’s naval service, the Naval Academy prepares young men and women to become professional officers of competence, character, and compassion in the U.S. Navy and Marine Corps. Naval Academy students are midshipmen on active […]
Setting a Streaming Strategy
How Landmark College leveraged a multi-network approach to cast a wider virtual net About Landmark College While many colleges offer special programs for students with learning disabilities (LD) and other learning challenges, Landmark College is one of the only accredited colleges in the United States designed exclusively for students who learn differently, including students with […]
PlatformQ Education Introduces Conduit to Capture Higher Ed CBE Connector
New integration closes the feedback loop of behavioral engagement 08/12/2019 – Needham, MA PlatformQ Education, the leading developer of online engagement strategies and software solutions today announced a new integration between the Conduit online engagement software Capture Higher Ed Behavioral Engagement (CBE) that empowers institutions who leverage both services to make better informed decisions throughout […]
Meet the Enrollment Builders
How early adopters are boosting conversion and yield with online engagement The way students and schools connect and engage continues to evolve. These leading institutions have partnered with RNL and PlatformQ Education to align continuous and consistent omnichannel engagement with strategic enrollment planning to maximize conversion and yield at each phase of the process. Conduit […]
Aligning Data and Insights to Drive Action
How Caldwell University leverages Conduit with RNL and TargetX to maximize ROI About Caldwell University Located in the picturesque town of Caldwell, New Jersey. Recently, Caldwell was voted the third best place to live in all of New Jersey by New Jersey Monthly Magazine. Offering a stunning campus setting, Caldwell University is only a short […]
Building Demand and Completing More Apps With Continuous Omnichannel Engagement
Recently, our team hosted a webinar with our partners at RNL sharing the latest trends in online engagement and how students are leveraging live streaming and online chat to learn more about the institutions on their list. Topics discussed include: The latest numbers with respect to student perceptions and use of online tools to connect […]
Generating Pre-Orientation Excitement
How Towson University ensures smooth arrivals, maximizing orientation success About Towson University Towson University offers students the best of both worlds. TU offers the academic programs and exceptional faculty typical of a large university coupled with the close-knit community and personalized approach of a small college. TU’s wide range of extracurricular activities contribute to a dynamic student experience. Students […]
PlatformQ Education Leads Latest Additions to Eduventures’ Annual Tech Landscape
Conduit platform compliments CRM and data analytics providers, creating holistic approach to student engagement 07/11/2019 – Needham, MA The landscape of higher education technology continues to change. This, in part, is reflective of the evolving way that students and schools engage and connect. In addition to changing modalities of education, there are changes in the […]
Conduit to Slate CRM Connector Announced
New Enhancement Empowers Engagement Insights, Faster 06/20/2019 – Needham, MA The ability to manage and make informed decisions with data is paramount in today’s enrollment management environment. This makes the ability for multiple sources of data and student engagement to connect to each other more important every day. PlatformQ Education, the leading developer of continuous […]
Building a Pre-Orientation DVR
How CSU San Bernardino used live and on-demand content to fill their transfer class About California State University San Bernardino California State University, San Bernardino is a preeminent center of intellectual and cultural activity in Inland Southern California. Opened in 1965 and set at the foothills of the beautiful San Bernardino Mountains, the university serves […]
![[WEBINAR] Leveraging Online Engagement to Minimize Post-Orientation Melt](https://oldpqe.platformqblog.com/wp-content/uploads/sites/10/2019/06/Image-from-iOS-768x432.png)
[WEBINAR] Leveraging Online Engagement to Minimize Post-Orientation Melt
As we head in to the summer months it is important think about how you are going to ensure students make it from depositing, to orientation, and finally to enrolling. This presentation covers: How leading institutions are moving transactional content online to allow the on-campus orientation to be a truly transformative experience How to creatively […]
[WEBINAR] Bridging Your 2019 Enrollment Gaps
May 1 is a mile marker, not a finish line. What are you doing to make sure you continue the marathon the right way? This presentation covers: Staying ahead of the competition with your use of technology in your recruitment and marketing mix Combining live and on-demand strategies to help build a continuous and consistent […]
Boosting Global Yield
How Azusa Pacific leveraged online events to secure 40% of their international class About Azusa Pacific University Azusa Pacific University is located in the San Gabriel Valley community of Azusa, 26 miles northeast of Los Angeles. Situated on 52 acres, East Campus is home to the College of Liberal Arts and Sciences and the schools […]
![[WEBINAR] Top 5 Trends in International Student Engagement](https://oldpqe.platformqblog.com/wp-content/uploads/sites/10/2019/05/global-3482850_960_720.jpg)
[WEBINAR] Top 5 Trends in International Student Engagement
Just in time for NAFSA 2019 our team uncovers 5 of the ways leading institutions are evolving their international outreach including: Leveraging live chat to boost immediate student engagement Using global SMS to promote their traditional, on the ground events Using webcasting to employ a solid armchair recruitment strategy […]
Building an Effective Graduate International Outreach Plan
How Stevens Institute of Technology built and executed a plan from application generation through enrollment About Stevens Institute of Technology Stevens Institute of Technology is a premier, private research university situated in Hoboken, N.J. overlooking the Manhattan skyline. Founded in 1870, technological innovation has been the hallmark and legacy of Stevens’ education and research programs […]
[WEBINAR] Building Your 2019 Transfer Engagement Plan
Recently, our team hosted a webinar with our partners at RNL sharing the latest trends in transfer student engagement and how to best reach and support this unique and important audience. Topics discussed include: The latest numbers with respect to the opportunity transfer recruitment represents Key considerations when developing a transfer outreach plan The top […]
PlatformQ Education Introduces CRM Bridge
New Enhancement Eases the Connection Between the Conduit Engagement Platform and Every Major CRM in Higher Education 05/06/2019 – Needham, MA As colleges and universities begin the process of finalizing their 2019 recruitment campaigns, evaluating their results, and retooling for 2020 and beyond; quality of the data being used to inform decisions continues to become […]
Building a Last-Minute Yield Push
How Western Connecticut State University Boosted Yield at a Critical Time About WCSU Western Connecticut State University changes lives by providing all students with a high quality education that fosters their growth as individuals, scholars, professionals, and leaders in a global society. The Challenge Like most institutions, Western Connecticut State University heads in to the […]
Developing Late Stage Interest and Demand
How the University of Missouri – Kansas City quickly and effectively engaged new prospects with live chat About UMKC UMKC is the largest comprehensive, fully accredited university in the Kansas City area. Their faculty are leaders in their fields — and they’re within reach for their students. Their 14:1 student-to-faculty ratio means professors know their […]
Higher Ed Live Partners With PlatformQ Education to Expand Webcasting and Online Engagement Opportunities for Higher Education Community
Popular professional development network to leverage the Conduit platform to improve access to live and on-demand content for its audience 03/21/2019 – Boston, MA Higher Ed Live, produced by mStoner, Inc., is the education industry’s premier professional development network, offering viewers direct access to the best and brightest minds in education — for free. The […]
[WEBINAR] Savvy Strategies for Continuous Online Engagement
Recently, our team hosted a webinar with our partners at Ruffalo Noel Levitz sharing how leading institutions are integrating online engagement strategies into their conversion and yield strategies to support better recruitment outcomes. In this webinar, our Senior Vice President of Marketing and Strategic Partnerships, Gil Rogers, is joined by RNL Senior Vice President Todd […]
Ruffalo Noel Levitz and PlatformQ Education Forge Strategic Partnership
Customized offering integrates enrollment management consulting with online webcasting, chat, and SMS solutions powered by PlatformQ Education’s Conduit platform 10/30/2018 – Cedar Rapids, IA Ruffalo Noel Levitz, the leading provider of higher education enrollment management, student success, and fundraising solutions and PlatformQ Education, the leading provider of online engagement software and strategies for higher education, […]
What We Learned at NACAC 2018
The NACAC Conference is always a great time for networking and sharing of ideas. Sometimes common trends emerge. We were lucky enough to catch up with new NACAC President, Stefanie Niles to discuss some of her key takeaways from NACAC 2018 and discuss ways colleges and universities can immediately apply what they learned back home. […]
PlatformQ Education Introduces Enhanced Simulcast; Bringing College Admissions Webcasts to Facebook Live, YouTube Live and Twitter Live
New advanced video streaming feature helps college admissions and marketing departments expand the reach of live video content in support of parent, student and college counselor outreach […]
PlatformQ Education Introduces New Key Leadership in Support of Accelerated Growth and Service to Higher Education Partners
Key additions add over 30 years of combined higher education marketing and education technology experience. PlatformQ Education, the leading provider of digital engagement solutions for higher education, recently introduced new key leadership additions supporting the company’s growing portfolio of college and university partners. […]
What we learned at NAFSA 2018
The 2018 NAFSA Conference may have come and gone, but the lessons learned have only just begun to make an impact back home. Our leadership team compiled their key takeaways from the conference. Check them out below, and don’t hesitate to reach out to keep the conversation going! […]
Who is the Class of 2023?
Decisively digitally savvy – the class of 2023 has grown up in a world were websites and communicating by cell phone were always available. As you transition your marketing efforts to high school juniors, it is important to consider the world they grew up in, what their communication expectations are, and how you can engage with this audience. […]
8 Tips for a Successful Online Orientation
Orientations are critical in creating connections – with teachers, mentors, and current students. Yet often, there are students that are unable to attend an on-ground orientation. With this in mind, it is imperative that you bring your orientation materials online. […]
Tackling Transfer Student Engagement
The spring semester is a critical time for you to engage with transfer students, both for those looking to submit applications as well as students who are just starting to explore the transfer process. In fact, nearly 1/3 of all undergraduate students are transfer students. […]
Identify your anonymous site traffic with Campus Connect
Across the board, organizations are now relying on chat tools to engage website visitors, and for good reason, one study found that 73% of website visitors preferred online chat over other forms of communication (such as email and phone). Online chat is an especially important channel for the digital-first millennial generation; having grown up connected […]
Hosting an I-20 Workshop
With May 1st on the horizon, our partners are starting to plan their I-20 communication strategies for their deposited international students. For those in international admissions, you know all too well the variety of questions and concerns that you hear each year from your deposited students that need to finalize their enrollment requirements. […]
PlatformQ Education Announces 150 Partners Using Conduit
PlatformQ Education, with more than 10 years of expertise in supporting institutions of higher education, announces today that 150 colleges and universities around the world are using their engagement software, Conduit. Conduit is a one-of-a-kind online engagement platform that enables institutions to efficiently connect with their prospective students and families throughout the entire college enrollment process. […]
7 Reasons Why You Should Host an Online Admitted Student Event
Running large, on-campus events for admitted students is commonplace during yield season as a way to land the class. We all know that these events can be extremely costly, stressful to plan, and require what feels like countless details to coordinate. Over the last few years, we have seen our clients look to online admitted […]
Meet the Parents
The U.S. Department of Education recently released a study indicating that nearly half of all students cite family members as “highly influential” in their thinking about education after high school. At CollegeWeekLive, we have a seen a number of successful “parents” sessions over the last few weeks, and we can attest to the importance of […]
Yield Event Inspiration
With acceptance packets going out daily we’re seeing many of our clients executing their admitted student strategies on our platform. In fact, to date, we’ve already scheduled more than 150 admitted student webcast sessions for this spring. Looking to brainstorm your next admitted student event? Be sure to review some of our most popular topics noted […]
- open house?
- orientation?
- parent session?
- application workshop?
- accepted student event?
- financial aid session?
- pre-departure event?
- student roundtable?
- alumni spotlight?